pe langa celelalte lucruri, de ce e totusi bine si cum facem sa si fie

Lucrez la o firma mica si cu multe fete unde am venit de la o firma mica si cu multi baieti.

De fapt am sarit din firma mica-n firma mica, sunt cam la a4a. Am ramas tot timpul prin advertising. La inceput imi doream, apoi mi-a disparut interesul direct dar s-a lipit cumva domeniul de mine. Sunt un bun copil al capitalismului invatat fortat, probabil. Sunt interesata de modalitati de promovare neconventionala a unor produse pe care nu am de gand sa le folosesc si de posibilitatea de a face oamenii sa-si intoarca pe trotuar capul spre ceva ce… am gandit cu mana mea.

Sunt un pasionat brand advocate pentru Apple, pro-micro-media si hotarata sa inteleg trendurile mai degraba decat sa le adopt. Sunt de fapt mult prea plictisita de ceea ce pare a fi de multe ori inovatie pretinsa, pana imi dau seama ca s-au facut totusi pasi mari in comunicare.

De ce cred asta? Pentru ca vad uneori ca adv-ul incepe sa genereze aceleasi rezultate ca si omul asta. Si iata cateva exemple:

Nu tin minte in momentul asta daca am citit vreodata sincerity in vreun text corporate despre the brand values. Cred si sper ca, dupa mult mult timp, vazuta de la distanta, evolutia domeniului va indica directia asta. Cred ca se va investi in rebrandingul advertisingului ca domeniu dintr-o industrie a sclipiciului si tandrelor mistificari la limita mintitului cras, in ce se voia a fi la inceput: cea mai estetica si clara metoda de simpla informare. Bine, asta era pe vremea cand produsele erau produse si lumea le cumpara pentru utilitatea lor. Si-asa minimalismul e pe val si probabil cateva concerne uriase vor inghiti productia “produselor” ca atare. Nu vom mai cumpara mare lucru fizic. De aceea nu va mai trebui sa advertizam lucruri practice pe post de iluzii. Vom advertiza iluzii pur si simplu. Realitati virtuale, plecate din ever-popular-ul gaming si din the movie industry.

Cat timp poti sustine ca un detergent e magic? Si cat timp se va merita sa investesti intr-un brand care iti trebuie si alte resurse in afara de resurse umane?

Productia fizica de masa trebuie sa moara. Pentru ca da, razboaie sau nu, petrol sau nu, trecerea se va petrece la un moment dat si sunt 2 variante: fie sa nu mai aiba nimeni nimic (incalzire globala, topiri, etc.), fie sa avem cu totul toti si sa cumparam… si mai mult. Drogurile au potential sa devina la fel de outdated pentru ca distributia de realitate 3d va fi legala.

Serios, cat mai e pana la traficul cu plug-in-uri?

Incetam sa fim oameni. De fapt incetam sa fim creaturi vii si asta poate sa fie bine sau rau.

Smith din The Matrix avea dreptate. Rasa umana are fix comportament de virus. Asta se poate schimba pentru ca nu TREBUIE sa consumam resurse ca sa existam. Si poate va veni un moment cand nu o vom mai face. Si atunci being eco-friendly ca fi outdated (sa reluam, ca si industria si drogurile). Partea buna e ca aproape ne vom separa de corpurile noastre – ceea ce fiecare religie de pe pamantul asta incearca sa faca din noi. Partea proasta e ca… cel mai probabil n-am sti ca facem asta, nu am sti de ce si ne-ar fi groaznic de dor de ele. Metafizic, bineinteles.

Mda… si viitorul va suna… cum?

Filed under: Laid about opinions, Life teaches us..., Words mainly , advertising, consumption, future, innovation, Resources

thanks (and…)

to this man I discovered this RSS must exampled by:

Don’t you just love passionate people? And how it somehow always seems to work out for them. It’s probably one of the reasons why I so thoroughly enjoy Bob Dylan and this album.

I assumed one thing when I started writing all these things on a blog: it’s going to be selfish. Don’t expect anything else but things that I and no one else cares about. Good comics for instance. Not 1 but at least 2 or 3. Expect “advice” you’re not going to like, listen to or in fact give a damn about. It just has to go out there, or at least that’s my feeling about it.

You know, sometimes you just can’t let what you think remain inside the walls of your head. Most of the time it’s not a bad idea, but there’s things in there that could help other people… i guess.

What I’m trying to do most of the time is encourage you, whoever you are, to follow through. Partly, yes, because I am myself in need of such encouragement. Because I know that, without being a quitter, I still need to hear it or to see it written.

I’m puzzled by the fact that you never do hear positive things that aren’t standardized anymore.

I’m an occasional church-goer in fact and most of the time, in spite of the beautiful service, I still hear dozens of complaints, from both God’s staff and the public. The only supposedly motivating things out there are spelled out in steps and processes: how to become successful, how to build a business, how to handle an interview.

Ok, go for those as well, but i know and I hope I’m right, that deep down you are, in fact a human at your most beautiful. You’ve probably just forgotten that your best is more that you ever dream of. That you can shake off the tired off and the daily issues. Hell, even i do it successfully when I have to and I’m currently living well outside both my age and my income. There are just things that have to be done. Not because they happen to you. Nothing happens TO YOU. It is YOU that HAPPENS TO OTHER things. That’s the good way around, the one to live in. Make your own decisions, change them if you must and live up to YOUR STANDARDS. It’s not even as hard as it seems.

If you’re at a low, of course the walls are high. Thing is, your natural position is on your feet, not on your knees. And walls, high as they may be, are still something to cling to, to scratch on, so you can get on your feet. And once you’re there, take a walk, stretch those muscles, start running. The sooner the better, the faster the better, so far as you don’t sprain a muscle.

Life is a constant effort to get better. Live by that. No, it’s not richer, even happier. It’s better.

You don’t have to believe either in God, friendship, or love to accept it. Just in change, evolution, progress, call it what you want. It’s both a Christian and an atheist’s creed. It’s simple and it only hurts because we bang our heads on the fact that real change certainly lacks imminence. It’s conditioned by the persistence of effort and good will. You will, however, never tire from it. That I think I can promise.

Filed under: Pleasant discoveries, To Dos, Words mainly , art, bob dylan, clichees, comics, effort, improvement, rss, standards

the power of example and the will to change

I read my last post and found I don’t like the tone of it.

There’s something to admire, about people like Nelson up here and you’ll understand if you read this article. Another way to grasp the same thing is to take an overall look at this man’s postings or at this wonderful and revolutionary piece of writing.

There’s something to moving forward without being bitter that doesn’t just push you further, but also brings up the rear. Here’s your soundtrack for this post:

Don’t stride to be alone. There’s nothing to it. Smile and get others to walk beside you. Don’t offer them anything in return. Don’t even pretend to be doing so. Be yourself SO LONG AS you know that it is YOU that builds your self. You’re not stuck in whoever you are. You can be better and you can be more positive, you can be better, do things better, love and laugh more.

It seems, it seems to not have a point and be difficult. But you may find that happiness generates happiness, in people as well in peoples. We need someone to push us from behind a great deal of time. But we do have the strength to act and be willingly, and without help.

Listen to the second one of this man’s songs and watch the happiness on his face while he plays:

You know what? Whatever you’re doing it should be making you happy. It doesn’t have to be easy, it doesn’t have to keep you warm ALL the time, but somehow you have to know deep inside that you WANT to do it, you want to be your self, acting the way you are ALL the time you are in fact your self.

It’s not really what you do so much as who you are. Do what you are!… that’s my advice to you. If you’re caring, do something that only someone who really cares could stand. Find that one thing you’re proud of and turn it into a daily activity. It doesn’t have to be pin-point. And here’s an example. I thought I loved literature and wanted to be a journalist so I could write. Then I realized I could get more into creativity by doing copywriting. And then came across that neither was in fact appropriate. There was something so artificial about it it made my guts hurt. And now I’m into… event planning?!… and I like it because I realized I didn’t like the writing as much as producing the story. I love authoring. And authoring is more than writing, more than concepts or words strewn about. It’s generating, producing, giving birth to something real, that exists outside of you. And I find that I can do that by creating… user-experience. Which coincidentally gives me a perfect place on the… professional market.

It’s not the stories, it’s what they do to people’s imaginations. Therefore, it’s not the events, or organizing them. It’s trying to generate a whole other lifestyle, a better one, for whoever is willing to adopt it for a few hours. And in their memory and in real life you’ve created something outside of yourself that has the power to reach and change.

Find out what you LOVE to do. And you’ll probably go through a lot of things you though you loved before finding one you could stick to. Don’t be afraid of rethinking and starting over. They’re the best things about life: that you can, in fact, be whoever you want to be. And having been a certain way so far is only a poor excuse to stay that way.

I just can’t make the world a better place without your help, really.

Filed under: Laid about opinions, Life teaches us..., Personals, To Dos , change, doing, life, living advice, love, Nelson Mandela, power of example, professional advice, role model, stories, writing

why i believe in environmentalism

Well, what do i start with?

That it’s simpler, better for everyone’s mental and bodily health or just closer to common sense than anything else?

Cause that’s it really. Remember how you used to be embarrassed at that old, wrinkly, worn out cotton bag your grandma used to send you out to get bread with when you were little?

Sure, now there’s Carrefour, Real, Cora, and a dozen other crap places (that i also go to), where you’re offered the newly traditional plastic baggie we couldn’t get enough of when it all started. Well, it still feels like it’s time to grow the hell up.

I know this doesn’t seem like a big deal. But think about it. You alone probably use up 20 of those plastic things per month. That makes over 100 in a year. That makes, for Bucharest’s population over 200 million plastic bags. And where do you think all that goes? You know very well no one recycles in this country. It’s  more difficult to get something recycled than it is to get an asian toothless prostitute if you really want one.

And that’s really the problem, ain’t it. We, don’t really WANT to recycle. We just want to be left alone and let whoever’s been dealing with the garbage so far keep doing it. It will, however, not work that way and the thing is it SHOULDN’T. No-one should be responsible for disposing of our leftovers. We should damn well start taking responsibilities for all the products of our lifestyle.

We’re so busy criticizing the emo trend as a product of society that we’re forgetting that there are other actual PRODUCTS of society that DO do more harm and that we’re not taking a glimpse at. Because we’ve got too much of an ego, because we’re far too ignorant. Because we’re desperately trying to get away from the slum we pretend someone else put us in.

When in fact it was us all the long.

Anyway… watch these and learn something:

Filed under: Laid about opinions, Of the immediate real world, To Dos , environment, life, plastic, recycling, responsibility

just one of the trends that’s out there

… is the one of simply beautiful commercials. Where you really couldn’t make out the concept to seem much with words. It’ll all just be “You know, it’s about the music. It has to have great music… and the graphics. It has to have great graphics. And we’ll just put all that together and… well, there’s your add.”

Sure, there’s more to it, but here’s the most recent thing i found that a brilliant team can make out of that:

And… another example would be the Sony classics we all know:

Filed under: Pleasant discoveries , ad, advert, commercial, graphics, music, sony bravia, trend

of collective effort

I wanted to show you this because they’re about the most interesting 3 pages I’ve read lately.

I don’t have too much insight on it, hell, what could I say about it. But there’s something that feels amazing about the fact that 21st century or not, art is still happening, the struggle to stand out (which has in fact also caused much pain throughout the years) is present as ever and maybe, just maybe we’re not dying out spiritually.

In between flicker, jaiku, twitter, linkedin, facebook and whatnot, people are still getting up from their chairs and doing… something. And it’s not short movies, it’s not anime or techno music.

Don’t get me wrong, I don’t have a thing for giant buildings in particular. Or for anything giant and artificial as a matter of fact. It’s just nice to know that apart from well lit office buildings we’re also capable of producing other architecture. And I do believe that collective internal architecture stands out in what’s being erected from the surface of the ground.

On the other hand, i really have no clue what I’m really talking about. But come on… just take a look at this:

Filed under: Good news, Of the immediate real world , architecture, art, beijing olympic stadium, modern world

and… a highlight

There’s something that I want to share because, on the bright side, I’m damn proud of it.

The highlight of they day job: after months of work I get not only to be a part, but basically to cause this:

I had a dreadful cold that day and am ashamed to say that it made me erratic and I shouted at a few volunteers. It was day 5 of getting up at 5 am, dragging around event logistics and getting everybody in place for every moment of the event. (sometimes there was no alternative except the shouting, btw)

Still, every day of it was worth it and I would do it again.

For more information about the event, read this. I have to go home now.

Filed under: Of the immediate real world , caravana, evenimente, events, sport for life, sport pentru viata, sportur, work

another reason

for the world’s compelling lack of reason. I think you need an NY Times on-line account to read that, but get one if you don’t have one already, definitely worth it.

Look… I don’t get most of the shit going on out there. I know there’s people fighting wars, I know most of them, if not all of them are for financial reasons. But somehow I also get that the force driving people in completely different sides of the globe is essentially another than ours. There’s only so many thing you can get from watching the news and our western commentators bring eastern reality to our ears.

It is, however so much easier to put it under one’s eyes. And you can see below:

This happened yesterday. In front of an embassy. Not somewhere far, along some desperate borderline, not in one of Bob Dylan’s dreams or songs, it happened in a crowded place, in front of an embassy. You know, those places that look so peaceful and official when you see them in movies. The ones that make you feel like smoking a good cigar.

I’m not trying to point out that the world is horrible, or twisted, or how lucky we are just for being in this shitty ass country instead of ravaged Afghanistan. I’m just saying that people all over the world are different. They do different things for different reasons, for however ludicrous, slaughter also has some reason behind it. So it’s best not to “attack” the world with reason, but with a sort of humane quality. It is also true that being different and all, we’re still all human. And that should count for having something in common. It’s easy to be judgmental, hurt, disturbed here and now and forget all about afterwards.

However by deeply understanding and assuming these differences and everything that comes with them we might not change anything here that would help there, but we can damn well live to be more relaxed, opened and real as people, as individual persons in touch with themselves and the entire world and possibilities around them.

Filed under: Life teaches us... , afghanistan, death, difference, terrorist attack, war